{"id":149,"date":"2022-08-06T13:23:38","date_gmt":"2022-08-06T13:23:38","guid":{"rendered":"https:\/\/www.backlink.co.id\/blog\/?p=149"},"modified":"2022-08-10T06:47:50","modified_gmt":"2022-08-10T06:47:50","slug":"perbedaan-seo-on-page-dan-seo-off-page","status":"publish","type":"post","link":"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/","title":{"rendered":"Mengenal Perbedaan SEO On Page dan SEO Off Page"},"content":{"rendered":"<p>Terdapat dua jenis Search Engine Optimization (SEO), yaitu SEO on page dan SEO off page. Apakah Anda mengetahui perbedaan SEO on page dan SEO off page?<\/p>\n<p>Pada kesempatan ini akan disampaikan penjelasan lengkap mengenai dua jenis SEO tersebut. Sebaiknya simak sampai akhir supaya Anda tidak melewatkan informasi-informasi pentingnya.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar isi<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f277906bc3a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f277906bc3a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#Apa_Itu_SEO_On_Page\" >Apa Itu SEO On Page?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#Cara_Optimasi_SEO_On_Page\" >Cara Optimasi SEO On Page<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#1Membuat_Judul_Menarik\" >1.Membuat Judul Menarik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#2Meta_Deskripsi\" >2.Meta Deskripsi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#3Memproduksi_Konten_Berkualitas\" >3.Memproduksi Konten Berkualitas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#4Heading_dan_Subheading\" >4.Heading dan Subheading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#5Optimasi_Gambar\" >5.Optimasi Gambar<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#Apa_Itu_SEO_Off_Page\" >Apa Itu SEO Off Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#Cara_Optimasi_SEO_Off_Page\" >Cara Optimasi SEO Off Page<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#1Meningkatkan_Domain_Authority\" >1.Meningkatkan Domain Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#2Link_Building\" >2.Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#3Bagikan_Konten_di_Media_Sosial\" >3.Bagikan Konten di Media Sosial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#4Brand_Mention\" >4.Brand Mention<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#Perbedaan_SEO_On_Page_dan_SEO_Off_Page\" >Perbedaan SEO On Page dan SEO Off Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#SEO_On_Page\" >SEO On Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.backlink.co.id\/blog\/perbedaan-seo-on-page-dan-seo-off-page\/#SEO_Off_Page\" >SEO Off Page<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Apa_Itu_SEO_On_Page\"><\/span>Apa Itu SEO On Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_151\" aria-describedby=\"caption-attachment-151\" style=\"width: 1520px\" class=\"wp-caption alignnone\"><img onload=\"this.setAttribute('data-loaded', true)\"  loading=\"lazy\" decoding=\"async\" class=\"wp-image-151 size-full\" src=\"https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/Perbedaan-SEO-on-page-dan-SEO-off-page.png\" alt=\"Perbedaan SEO on page dan SEO off page\" width=\"1520\" height=\"856\" srcset=\"https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/Perbedaan-SEO-on-page-dan-SEO-off-page.png 1520w, https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/Perbedaan-SEO-on-page-dan-SEO-off-page-360x203.png 360w, https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/Perbedaan-SEO-on-page-dan-SEO-off-page-480x270.png 480w, https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/Perbedaan-SEO-on-page-dan-SEO-off-page-760x428.png 760w, https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/Perbedaan-SEO-on-page-dan-SEO-off-page-990x558.png 990w, https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/Perbedaan-SEO-on-page-dan-SEO-off-page-1284x723.png 1284w, https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/Perbedaan-SEO-on-page-dan-SEO-off-page-300x169.png 300w, https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/Perbedaan-SEO-on-page-dan-SEO-off-page-1024x577.png 1024w, https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/Perbedaan-SEO-on-page-dan-SEO-off-page-768x433.png 768w, https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/Perbedaan-SEO-on-page-dan-SEO-off-page-1248x703.png 1248w\" sizes=\"auto, (min-width: 790px) 790px, 100vw\" \/><figcaption id=\"caption-attachment-151\" class=\"wp-caption-text\">Perbedaan SEO on page dan SEO off page<\/figcaption><\/figure>\n<p>Pertama, mari pahami pengertian dari SEO on page atau on site SEO terlebih dahulu. SEO on page merupakan upaya untuk mengoptimalkan internal halaman website supaya mendapatkan peringkat tinggi dan traffic organik pada mesin pencarian, khususnya Google.<\/p>\n<p>Saat mengoptimalkan website, SEO on page sebaiknya diprioritaskan. Pasalnya, on site SEO dapat membantu search engine dalam memahami situs web milik Anda serta mengenali apakah relevan dengan search query atau tidak.<\/p>\n<p>Baca juga: <a href=\"https:\/\/www.backlink.co.id\/blog\/apa-itu-website\/\" target=\"_blank\" rel=\"noopener\"><strong>Apa Itu Website? Ini Pengertian dan Fungsinya<\/strong><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cara_Optimasi_SEO_On_Page\"><\/span>Cara Optimasi SEO On Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setelah mengetahui pengertian dari SEO on page, sekarang waktunya untuk mengetahui cara-cara mengoptimalkannya.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1Membuat_Judul_Menarik\"><\/span>1.Membuat Judul Menarik<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Saat mencari informasi di Google, user akan lebih memperhatikan judulnya. Pasalnya Search Engine Result Page (SERP) memang hanya menampilkan judul dan deskripsi konten. Itulah mengapa Anda perlu membuat judul konten semenarik mungkin.<\/p>\n<p>Tidak hanya untuk pengguna, judul juga membantu Google untuk mengenali halaman atau konten dari sebuah web.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2Meta_Deskripsi\"><\/span>2.Meta Deskripsi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Berikutnya ada meta deskripsi yang berisi gambaran dari konten yang ada di sebuah web. Meta deskripsi ditampilkan tepat di bagian bawah judul pada SERP.<\/p>\n<p>Dengan mengoptimalkan meta deskripsi, Anda akan meningkatkan persepsi mengenai konten yang ditawarkan situs web, persepsi terhadap kualitas konten, serta rasio CTR.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3Memproduksi_Konten_Berkualitas\"><\/span>3.Memproduksi Konten Berkualitas<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Isi dari sebuah konten juga harus dioptimalkan, sama seperti judul dan meta deskripsi. Algoritma Google menuntut Anda untuk membuat konten yang berkualitas.<\/p>\n<p>Dalam menilai konten dan web secara keseluruhan, Google menggunakan kerangka kerja Expertise, Authoritativeness, and Trustworthiness atau EAT. Itulah mengapa Anda perlu menjadikan EAT sebagai pedoman dalam mengoptimalkan SEO artikel.<\/p>\n<p>Selain itu, konten yang dipublikasikan di web sebaiknya dibuat relevan dan menjawab permasalahan yang ditanyakan oleh pembaca.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4Heading_dan_Subheading\"><\/span>4.Heading dan Subheading<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Tag heading dan subheading mulai dari H1 sampai H6 berguna untuk mengidentifikasi judul serta sub judul dalam konten untuk membedakannya dengan paragraf.<\/p>\n<p>Optimalkan penggunaan heading dan subheading untuk mempermudah pengunjung dalam membaca konten serta memberikan konteks yang kaya akan keyword tentang konten Anda untuk keperluan search engine.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5Optimasi_Gambar\"><\/span>5.Optimasi Gambar<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Cara optimasi SEO on page yang terakhir adalah mengoptimalkan gambar. Gambar sebaiknya tidak memiliki ukuran file terlalu besar agar website tidak berjalan lambat. Jangan lupa untuk menambahkan judul deskriptif serta ALT text pada gambar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Apa_Itu_SEO_Off_Page\"><\/span>Apa Itu SEO Off Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_152\" aria-describedby=\"caption-attachment-152\" style=\"width: 884px\" class=\"wp-caption alignnone\"><img onload=\"this.setAttribute('data-loaded', true)\"  loading=\"lazy\" decoding=\"async\" class=\"wp-image-152 \" src=\"https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/seo-off-page.jpeg\" alt=\"seo off page\" width=\"884\" height=\"631\" srcset=\"https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/seo-off-page.jpeg 640w, https:\/\/www.backlink.co.id\/blog\/wp-content\/uploads\/2022\/08\/seo-off-page-300x214.jpeg 300w\" sizes=\"auto, (min-width: 790px) 790px, 100vw\" \/><figcaption id=\"caption-attachment-152\" class=\"wp-caption-text\">seo off page<\/figcaption><\/figure>\n<p>Untuk mengetahui perbedaan SEO on page dan SEO off page, Anda tentu perlu memahami pengertian dari SEO off page.<\/p>\n<p>SEO off page lebih fokus pada hal-hal di sisi eksternal website. Upaya-upaya yang dilakukan berhubungan dengan promosi website melalui branding, link building, advertising, dan sebagainya. Penerapan SEO off page akan bisa optimal jika SEO on page sudah dimaksimalkan.<\/p>\n<p>Tujuan dari SEO off page sebenarnya sama seperti SEO on page, yaitu meningkatkan peringkat website di hasil pencarian Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cara_Optimasi_SEO_Off_Page\"><\/span>Cara Optimasi SEO Off Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Terdapat beberapa cara yang dapat dilakukan untuk mengoptimalkan website dari sisi eksternal. Berikut penjelasannya.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1Meningkatkan_Domain_Authority\"><\/span>1.Meningkatkan Domain Authority<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Membuat konten berkualitas adalah sebuah keharusan bagi pemilik website. Dengan cara itu, website akan mendapatkan banyak backlink dari situs kredibel dan domain authority pun meningkat.<\/p>\n<p>Semakin banyak backlink berkualitas yang didapatkan, website akan semakin dipercaya oleh Google atau mesin pencari lainnya.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2Link_Building\"><\/span>2.Link Building<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Cara kedua adalah melakukan link building. Anda dapat memulainya dengan melakukan outreach atau menghubungi pemilik website lain. Minta kepada pemilik website tersebut untuk mendapatkan backlink.<\/p>\n<p>Anda juga bisa melakukan link building secara organik dengan cara membuat konten berkualitas, unik, dan relevan dengan kebutuhan pengunjung.<\/p>\n<p>Adapun jika Anda merupakan pemilik bisnis atau brand yang tidak punya pengalaman soal outreach blogger, Anda bisa memanfaatkan <a href=\"https:\/\/www.backlink.co.id\/\" target=\"_blank\" rel=\"noopener\"><strong>marketplace backlink<\/strong><\/a> seperti <strong>Backlink.co.id<\/strong> yang bisa memberikan daftar blogger berkualitas lengkap dengan informasi harga serta metrik SEO yang dibutuhkan.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3Bagikan_Konten_di_Media_Sosial\"><\/span>3.Bagikan Konten di Media Sosial<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Sebarkan konten website Anda melalui media sosial. Cara ini akan meningkatkan brand awareness secara alami sekaligus mendatangkan traffic.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4Brand_Mention\"><\/span>4.Brand Mention<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Manfaatkan Google Bisnisku atau Google My Business agar bisnis Anda muncul di SERP Google. Brand juga akan lebih mudah direkomendasikan oleh Google jika ada interaksi dari pelanggan. Interaksi tersebut bisa berupa review.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perbedaan_SEO_On_Page_dan_SEO_Off_Page\"><\/span>Perbedaan SEO On Page dan SEO Off Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Perbedaan antara SEO on page dan SEO off page bisa Anda lihat pada tabel di bawah.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_On_Page\"><\/span>SEO On Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Optimasi website agar SEO friendly dan terindeks Google<\/li>\n<li>Meningkatkan kredibilitas di hasil pencarian Google<\/li>\n<li>Menganalisis seluruh isi website<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Off_Page\"><\/span>SEO Off Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Mempromosikan website<\/li>\n<li>Optimasi judul, meta deskripsi, URL, internal link, gambar, page speed<\/li>\n<li>Optimasi link building, backlink, media sosial, dan domain authority<\/li>\n<\/ul>\n<p>Setelah membaca penjelasan di atas, apakah Anda sudah bisa memahami perbedaan SEO on page dan SEO off page?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Terdapat dua jenis Search Engine Optimization (SEO), yaitu SEO on page dan SEO off page. Apakah Anda mengetahui perbedaan SEO&#8230;<\/p>\n","protected":false},"author":2,"featured_media":151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[12,14,13],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informasi","tag-optimasi-website","tag-seo-off-page","tag-seo-on-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mengenal Perbedaan SEO On Page dan SEO Off Page | Backlink.co.id<\/title>\n<meta name=\"description\" content=\"Apakah Anda mengetahui perbedaan SEO on page dan SEO off page? 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